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Orion Macapella

Content Writer

Orion loves to write content that refuses to be boring. As part of Vista Social, he helps brands, creators, and agencies stop doom scrolling and start winning with social media. When he's not in front of a keyboard, he's watching films in IMAX with his wife, dissecting football tactics (the European kind), and getting lost in a good book.

A header graphic illustrating agency billable hour leaks across clients, highlighting excessive unbilled tracker time.
AgenciesSocial Media Management

Agency Profit Margin: The Cost of Serving Each Client

October 29, 2026 · 8 min read
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Content MarketingSocial Media

Social Media Center of Excellence: A Multi-Brand Guide

October 28, 2026 · 11 min read
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AgenciesSocial Media Management

Client Portal for Agencies: When to Use an Approval Link

October 27, 2026 · 8 min read
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Artificial IntelligenceSocial Media

Social Media Governance: Managing Content Approvals Across Brands

October 26, 2026 · 8 min read
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Artificial IntelligenceSocial Media

MCP Security for Social Teams: What to Check Before Connecting AI

October 23, 2026 · 9 min read
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Social MediaSocial Media Management

Social Media Password Management: A Guide to Team Access

October 22, 2026 · 10 min read
A header graphic depicting fragmented client tools including Assetbox, Branddoc, Inboxhub, and Mailthread cards around a clock icon.
AgenciesArtificial Intelligence

The Cost of Context Switching Across Agency Clients

October 21, 2026 · 11 min read
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Case Study

How SERHANT. Published 42,000 Posts Across 80 Profiles

October 21, 2026 · 8 min read
A header graphic displaying cards for common agency workarounds such as shared logins, screenshot approvals, slides, and client tracker spreadsheets.
Artificial IntelligenceSocial Media

6 Signs Your Social Media Management Tool Is Limiting Agency Growth

October 20, 2026 · 10 min read
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New FeatureSocial Media

Ask Vista Can Now Read, Create and Edit Documents

October 19, 2026 · 7 min read
A header graphic illustrating an AI agent's control levels, comparing autonomous publishing directly to requiring human approval first.
Artificial IntelligenceSocial Media Automation

How to Keep a Human in the Loop as Your Social Team Adopts AI

October 16, 2026 · 9 min read
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Social MediaSocial Media Analytics

Why Social Media Data Silos Limit Leadership Visibility

October 15, 2026 · 9 min read
A header graphic contrasting rule-based comment automation triggers against a decision-making AI agent approval workflow.
Artificial IntelligenceSocial Media Automation

AI Marketing Automation vs. AI Agents for Agencies

October 14, 2026 · 10 min read
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Franchise/Multi-LocationSocial Media

Social Media for Multi-Location Home Services Brands

October 13, 2026 · 12 min read
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RecommendationsSocial Media

Vista Social vs Hootsuite: Which Platform Fits an Enterprise Social Team in 2026?

October 12, 2026 · 13 min read
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Artificial IntelligenceSocial Media

How Agencies Schedule Reddit, Bluesky, and Threads Without Side Apps

October 9, 2026 · 8 min read
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Artificial IntelligenceSocial Media

Zero-Click Social: What to Measure When Nobody Clicks Through

October 8, 2026 · 11 min read
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LinkedInSocial Media

How the LinkedIn Algorithm Works in 2026

October 7, 2026 · 8 min read
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AgenciesSocial Media

How to Write a Social Media Proposal That Wins Clients

October 6, 2026 · 11 min read
A header graphic demonstrating AI answer engine results for social media scheduling tools, citing community sources from Reddit, YouTube, and LinkedIn.
Artificial IntelligenceSocial Media

Generative Engine Optimization: How Brands Get Cited Inside AI Answers

October 5, 2026 · 9 min read
A comparison header graphic featuring the logos of Vista Social and Ordinal separated by a central VS badge.
RecommendationsSocial Media

Vista Social vs Ordinal: Which Social Media Tool Fits Your Team in 2026?

October 2, 2026 · 9 min read
A header graphic showing an AI chat interface answering a user prompt regarding top social media management tools.
Artificial IntelligenceSocial Media

How to Get Your Brand Recommended by ChatGPT and Perplexity

October 1, 2026 · 14 min read
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Social Media AnalyticsSocial Media Management

How to Use UTM Tracking in Vista Social (Step by Step)

September 29, 2026 · 5 min read
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Artificial IntelligenceNew Feature

Ask Vista in Slack: The AI Agent for Social Media Teams

September 28, 2026 · 6 min read

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