Be the first to moments that matter to your brand.

A listener is a saved topic that Vista Social monitors for you continuously. You give it keywords, such as your brand, a competitor, or a category, and it captures mentions and trending stories about them over time, scores them, and alerts you when something matters. You can also run a quick, one-off "what's trending right now" search without saving a listener.

Listeners pull signals from five sources: X Trends, X News, YouTube, Google Search and Trends, and the open news web. They then deduplicate the same story across those sources. A topic confirmed by four sources counts as real signal, while a spike on a single source is treated as noise until something else confirms it.

Every story gets a composite score from 0 to 100 based on how many sources confirm it, how recent it is, and how much volume it is seeing. Source chips show exactly which platforms backed it up, for example "Confirmed by X News, Google, 3 publishers, score 87." The more sources that confirm a story, the higher the score and the more confidence you can put behind it.

There are two kinds. Internal listeners track mentions and conversations on your own connected profiles. External listeners cover brand, competitor, and category monitoring across the open web and trend sources. The old standalone "Trends" type is now part of the external listener, so everything works the same way.

Yes. Every listener moves through an active, paused, or archived state. Pausing stops the scanning but keeps the listener and its slot, so you can pick it back up whenever you want, which is handy when a campaign is on hold. Archiving is the permanent option and will not resume by accident. Status dots show you where each one stands at a glance: green for active, gray for paused, and a pulsing dot while it is still warming up.

Listeners come with six alert types: volume spike, sentiment dip, new trending theme, multi-source story (your highest-confidence signal), influencer hit, and crisis keyword. Right now alerts arrive by email and in the app. They are shared with your team and can be acknowledged, so two people do not end up working the same one, and a cooldown keeps a continuing spike from firing over and over. Slack and webhook delivery, along with daily digests, are coming soon.

Sentiment is topic-aware. The listener understands what it is tracking and ignores unrelated namesakes, so a listener watching Drake the musician will not count posts about Drake the duck as negative mentions. That means an off-topic flood cannot set off a false sentiment-dip alert or bury a real one. One thing to keep in mind: sentiment is currently measured on brand mentions, not on the trend story itself.

Each listener has a full report covering a KPI band, an AI summary, an activity pulse, a sentiment trajectory, top signals, and how the source mix shifts over time. You can share it as a link, save it as a PDF, or export a detailed CSV, which comes as a zip of analysis sheets for mentions, trends, news articles and publishers, coverage, alerts, sentiment, and source share. Reports also follow any templates you have saved, including section order, titles, and hidden sections.

Yes. Every trend card has a one-click Create Post button. You choose an angle and tone, optionally generate a matching image or attach the source link, and the composer opens already filled in with a caption written in your brand voice and grounded in that story's real details. A badge that links the trend to the post you published is on the way.

Yes. You can ask things like "What's trending in beauty in the UK right now?", set up monitoring, or check in with "What did my listener catch this week?" Ask Vista answers with trend cards right there in the conversation, so you do not have to dig through a dashboard.

Most serious listening tools are priced for enterprises and locked behind annual contracts. Brandwatch runs roughly $10K to $150K and up per year, Meltwater around $6K to $25K and up, and Sprout's listening is about a $999 a month add-on on top of its per-seat pricing. Vista Social builds multi-source trend intelligence right into the platform, so you are up and running in minutes with no sales call and no implementation fee.

Listeners are priced per listener, per month, across three tiers based on how much data each one pulls. Tier 1 is $75 a month per listener with 10+ sources, 15K results per month, and 50 results per source per day. Tier 2 is $150 a month per listener with 10+ sources, 45K results per month, and 150 results per source per day. Tier 3 is $250 a month per listener with 10+ sources, 120K results per month, and 400 results per source per day. Every tier pulls from the same sources with full cross-source confirmation, scoring, alerts, and reporting. Higher tiers simply raise how many results each listener can capture per day and per month.

Pick based on volume rather than features, since every tier includes the same multi-source intelligence, alerts, sentiment, and reporting. Tier 1 ($75) suits niche brands, a single competitor, or low-chatter topics where 50 results per source per day is plenty. Tier 2 ($150) fits active brands and busier categories that need more headroom at 150 per source per day and 45K per month. Tier 3 ($250) is for high-volume brands, broad categories, or crisis-prone topics where you do not want to miss anything, at 400 per source per day and 120K per month. If a listener keeps hitting its daily or monthly cap, that is a good sign it is time to move it up a tier.